Veteran Pillsbury spokesman Pop N. Fresh died yesterday of a severe yeast
He was 71.
Fresh was buried in one of the largest funeral ceremonies in recent years.
Dozens of celebrities turned out including Mrs. Butterworth, the California
Raisins, Hungry Jack, Betty Crocker and the Hostess Twinkies.
The graveside was piled high with flours, as long time friend Aunt Jemima
delivered the eulogy, describing Fresh as the man who "never knew how much
he was kneaded".
Fresh rose quickly in show business, but his later life was filled with
many turnovers. He was not considered a very smart cookie, wasting most of
his dough on half-baked schemes. Still, even as a crusty old man, he was a
roll model for millions.
Fresh is survived by his second wife -- they have two children and one in
The funeral was held at 4:25 for about 20 minutes.