One of the big GPS companies was developing a new feature for their mapping products. They hoped to be able to allow men to replace the standard voices that give you directions with the voice of their own wife or girlfriend. They felt it would be comforting to hear a familiar voice while navigating new or different roads. Like all new features, they hit some trouble spots.
No matter how hard they worked, they were unable to get it to say things like “Turn right in 1/2 mile”.
Instead, the voice would only say things like “Why don’t you stop and ask somebody?” And “Why didn’t you turn back there? You should’ve turned back there!”
The company ultimately decided that the feature would not be popular, and has now dropped the project.